It was in Tel-Aviv Israel, April 2006, that we filmed what’s considered to be the first Holocaust music video; featuring Miri Ben-Ari, Subliminal, and six dancers to represent the Holocaust’s six million Jewish victims and the six arms of the Star of David – a symbol for Jewish belief and identity.
The violin, which is also considered as the “instrument of the Jewish ghetto,” plays the melody of the very popular Jewish song, “Adon Olam,” which translates to “God Almighty,” written by the renowned Israeli writer and composer, Uzi Chitman. The combination of Subliminal’s lyrics and Ben-Ari’s violin performance powerfully convey the story of the Holocaust.
Before releasing the song and music video, we played it to a focus group of Holocaust survivors in Israel to get their feedback and insure that we keep our integrity, given the sensitive subject matter. These survivors fully supported our educational mission and encouraged our goal of promoting the Holocaust, especially to the younger generations, to make sure that they will never forget what happened.
The Israel Campaign included:
Live Performances: Miri Ben-Ari and Subliminal performed “Adon Olam” in front of live audience during a live broadcast for Israeli TV at “Yad Vashem,” Holocaust Memorial Day’s main events in Jerusalem, Israel.
Video Campaign: Our music video distributed and played on Israeli TV and in Jewish Community Centers worldwide.
New Media Release: Israeli “Orange” cellular companies streamed, distributed and promoted the audio and video for “Adon Olam,” free to the Israeli general public.