Our Public Service Announcement campaigns kicked off with a series of three public service announcements, which debuted on Holocaust Remembrance Day (“Yom HaShoah”) on the MTV/Viacom screen (44th and Broadway) in Times Square, running every hour the entire day. On that same date, we held a press conference and a private screening in the Paramount Pictures Screening Room in the Viacom building, New York City.
The Public Service Announcement campaigns depicted how ordinary people can become victims of hate crimes; The Holocaust happened to people like us!
Subway Scene PSA
Family Shocker PSA
The Little Girl PSA
The Holocaust Public Service Announcement campaign series was a collaboration between Gedenk and Public Interest Productions. Two of our Public Service Announcements ended with a still frame that matched an authentic Holocaust photo. By doing so, we were able to convey the message that the Holocaust happened to people like us: people who had normal life, family, and friends who lived in a modern, Western society.
This campaign has produced amazing results:
Thanks to the support of Viacom, many televisions channels, and massive coverage by the press, many kids in America learned about the Holocaust for the first time. Television stations such as FOX, NBC, MTV, ABC and CBS have broadcast the Gedenk’s public service announcement thousands of times and donated almost two million dollars in free airtime.